Here you’ll find articles for architects, designers, and developers who want to present their ideas more clearly and save time in the design process.
I write about architectural sketches, 3D visualization, and tips that help you work better with your clients.
Why You Still Need a 2D Floor Plan Sketch — Even If You Have a 3D Visualization
A 2D floor plan isn’t just a technical drawing — it’s a smart communication tool. It helps your clients instantly understand the layout, reduces revisions, and supports the project at every stage.
Even if you already have a 3D render, a top-view plan brings clarity that 3D often lacks.
Ideal for architects, interior designers, developers, and home builders.
See why a 2D floor plan sketch is a must-have for effective project delivery ->>
Sketch vs Photorealistic Render: How to Choose the Right Visual Style for Your Project
How do you visualize an idea so that it's understood immediately?
Architects, designers, and developers increasingly rely on visualizations early in the project—not just to present to clients, but to accelerate approvals. But which style to choose: an artistic sketch or a photorealistic 3D render?
At first glance, renders seem like the universal solution: detailed, realistic, and persuasive. But they're not always the best choice.
In this article, I’ll explain:
the key differences between sketches and renders;
how both methods can be realistic in their own way;
when an architectural sketch may actually be more appropriate, compelling, and cost-effective.
My work style is realism—this applies equally to sketches and 3D visualizations. My illustrations reflect a believable future — while still leaving space for refinement and new ideas.
Want to dive deeper into choosing the right visual style for your project? read more ->>
How 3D Visualization Helps Architects, Interior Designers, and Home Builders Attract More Clients
In today's competitive market, your portfolio is more than just a list of projects. For architects, interior designers and home builders. It's the ultimate tool to showcase your style, explain your ideas and attract new clients.
But how to make your portfolio more clear, emotional and professional?
The answer: with good 3D visualization.
3D Visualization is a language everyone understands read more ->>
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